Located in Searcy, AR, Harding University is a medium-sized university in a town locale. Primarily offering four-year programs, it is a private not-for-profit school that accepts a very small number of students that apply.

From the school's mission statement:

Ranking annually among the nation's leaders in the admission of National Merit Scholars and high achieving students, Harding provides an academic experience that cultivates intellectual and personal growth in every individual. Ranking annually among the nation's leaders in the admission of National Merit Scholars and high achieving students, Harding provides an academic experience that cultivates intellectual and personal growth in every individual. Ranking annually among the nation's leaders in the admission of National Merit Scholars and high achieving students, Harding provides an academic experience that cultivates intellectual and personal growth in every individual.

For students, Harding University has:

• Bachelor's degree in Marketing/Marketing Management, General
• Bachelor's degree in Sport and Fitness Administration/Management
• Bachelor's degree in Public Administration
• Bachelor's degree in Public Relations/Image Management
• Post-master's certificate in Educational Leadership and Administration, General
• Bachelor's degree in Health/Health Care Administration/Management
• Bachelor's degree in International Business/Trade/Commerce
• Bachelor's degree in Business/Corporate Communications
• Master's degree and Bachelor's degree in Business Administration and Management, General
• Bachelor's degree in Advertising
• Bachelor's degree in Accounting