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MBA Programs in Media

Media forms an important part of any businessi marketing and advertising strategy and is essential in getting the news out about new products and services and ultimately the overall success of any venture. The digital world is becoming an ever larger part of this marketing strategy, with online ads, videos and websites forming a new and readily accessible way to reach new customers. Of course, traditional media still forms the bulk of work done by advertisers, and those getting their MBA in the field should be prepared to work in print, television and radio as well.

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

Most media MBA programs will give students a chance to learn about some general aspects of business that they may or may not be familiar with, including accounting, strategy and management. Of course, like any targeted degree program, students will also take courses that can help them build on skills that they will use directly in their daily media management work. This can include courses like film industry, media economics and finance, multimedia industry and e-commerce, and arts administration. Most students will find that there are a wide range of courses available to them that will suit whatever aspect of media theyire most interested in pursuing. These programs are designed to produce competent business managers who can work with online technologies as well as traditional media to promote products, services, artists and musicians in a highly competitive global market.

Career opportunities for media MBA graduates are plentiful, with opportunities being available in a range of industries and professional positions. Some examples of potential careers may be online content management, digital production and management, online broadcast management, and a variety of other more technical aspects to advertising and marketing including web design overseeing and new media art direction. Additionally, some media experts may find careers in managing artists, musicians and authors and marketing their work and artistic products. An MBA can be a valuable asset to working in these kinds of positions, especially if youire interested in working at a management or supervisory level. Salaries for media managers can vary widely depending on your level of experience and the exact position youire in but many professionals report income that is significantly higher than their non-MBA counterparts.

Media opportunities by state

What people are tweeting about Media

RT @NYCcyn: Come join @nytimes. We're looking for a dynamo Social Media Marketing Manager: http://t.co/jVD5T4p Please share this great job opportunity '
Spending the day working in Sales w/ my sales manager before his last day :( ...keeping @jemztar 's seat warm ;-) '
Book CHEVY B in your city today!!!! Contact Drop Zone Marketing Manager at 850.459.1005 or gaines1984@gmail.com or DM @teamChevyB '
Did you know? @katyperry is a "Brand" manager just like us at #ET11. #spousereference '
New post from me. I'm grappling with the concept of branding in football: http://t.co/zOtddG0 #afc #mcfc '
#indiajob Marketing Manager: Job Description: 1. Annual Planning Collate, analyze, identify, plan, i... http://t.co/MQvpQ3I #pharmajob '
I'm hiring! Internet Marketing Manager at Modloft Furniture - Miami/Fort Lauderdale Area #jobs http://t.co/9gDBK9N '
Digital Marketing Types with an interest in Fashion. Check out the Retention Marketing Manager vacancy at New Look we've posted... '
Are you a Middle East based Channel Sales Manager? Do you have IT Channel Distribution experience? if Yes then please contact me to discuss... '
Headhunted and found myself working for my old boss and loving life here in a new enhanced role as media director, and working with footbal... '

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