Marketing Jobs and MBA Programs in Michigan

Michigan has plenty of educational and career opportunities for marketing managers. There are currently 3,930 jobs for marketing managers in Michigan and this is projected to grow by seven percent to 3,940 jobs by 2016. Over the next 10 years, the state growth for marketing managers projects to be less robust than the national trend that shows a 12 percent. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers and develop strategies for maximizing profits while ensuring customer satisfaction.

Michigan photo by Jjegers

In Michigan, the income for marketing managers is $48 per hour or $100,000 per year. In the U.S. as a whole, their income is $57 hourly or $118,000 per year on average.

Also known as the Great Lakes State, Michigan has a population of 9,969,727. It has seen its population grow by 0.3 percent over the last 10 years. The capital is Lansing. In 2008, there were a total of 5,397,807 jobs and at $34,953, the average annual income in Michigan was higher than the previous year's per capita figure of $34,185. The unemployment rate in Michigan was 13.6 percent in 2009. It rose by 5.3 percentage points from the previous year. Roughly 21.8 percent of state residents have college degrees. This falls short of the national average.

In Michigan, the top employers are in transportation equipment manufacturing, motor vehicle manufacturing, motor vehicle parts manufacturing and motor vehicle supplies parts merchant wholesalers.

While being known for many things, one of the most noteworthy, Alpena is the home of the world's largest cement plant. One of the unique tidbits about Michigan is Michigan is the only place in the world with a floating post office. The J.W. Westcott II is the only boat in the world that delivers mail to ships while they are still underway. They have been operating for 125 years.

Marketing

Marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers and develop strategies for maximizing profits while ensuring customer satisfaction.

While working, they conduct economic and commercial surveys to pinpoint potential markets for products and services. Also, they work with developers and production managers to direct promotional efforts and trade shows aimed at marketing products and services.

They are required to talk through and persuade others when needed and speak clearly and communicate with others.

Marketing managers should be able to listen to and understand others in meetings and articulate ideas and problems.

In order to be successful in the workplace, marketing managers must be reliable and be thorough and dependable.