Marketing Jobs and MBA Programs in Maryland

Maryland is a good place to settle for marketing managers as there are many educational and career opportunities. At 2,810, the number of jobs in Maryland for marketing managers is projected to rise 17 percent to 3,430 jobs by 2016. This is better than the national trend for marketing managers, which sees the job pool growing at about 12 percent over the next 10 years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers and develop strategies for maximizing profits while ensuring customer satisfaction.

Maryland photo by Abhijit Tembhekar

State figures show that marketing managers in Maryland earn $55 per hour or $114,000 per year on average. In the U.S. as a whole, their income is $57 hourly or $118,000 per year on average.

Nicknamed the Old Line State, Maryland has a population of 5,699,478. It has grown by 7.6 percent in the last 10 years. Annapolis is the state capital. There were 3,471,985 total jobs in 2008 and workers in Maryland earned more than the previous year with an average annual income of $48,164, up from $46,922. The unemployment rate in Maryland was 7.0 percent in 2009. It went up by 2.6 percentage points since the previous year. The number of residents with a college degree is 31.4 percent. This surpasses the national average.

Engineering services, radio broadcasting communications equipment manufacturing, photofinishing and photofinishing laboratories (except one-hour) are the top employing fields in Maryland.

While being known for many things, one of the most noteworthy, Swallow Falls State Park near Oakland showcases Muddy Creek Falls. At 63 feet it is the largest waterfall in Maryland. One of the unique tidbits about Maryland is Fort Meade near Laurel became a base because a train engineer delivering soldiers to Meade knew only one Meade, the one in Maryland. He was not aware of Fort Meade, Florida. The confusion happened so often a second base was built in Maryland in an attempt to avoid the confusion.

Marketing

Marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers and develop strategies for maximizing profits while ensuring customer satisfaction.

While working, they conduct economic and commercial surveys to pinpoint potential markets for products and services. Also, they work with developers and production managers to direct promotional efforts and trade shows aimed at marketing products and services.

They are required to talk through and persuade others when needed and speak clearly and communicate with others.

Marketing managers should be able to listen to and understand others in meetings and articulate ideas and problems.

In order to be successful in the workplace, marketing managers must be reliable and be thorough and dependable.