Marketing Jobs and MBA Programs in Kentucky

There are many career and education opportunities for marketing managers in Kentucky. There are currently 1,680 jobs for marketing managers in Kentucky and that number is growing. A 13 percent bump in the number of jobs is projected to put the figure at 1,740 by 2016. This exceeds the national growth trend for marketing managers. National projections show a rise of just 12 percent over the next 10 years. Marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers and develop strategies for maximizing profits while ensuring customer satisfaction.

Kentucky photo by Richard Hurt

The income for marketing managers is $45 per hour or $93,000 per year on average in Kentucky. Nationally, their income is $57 hourly or $118,000 per year on average.

Home to 4,314,113 people, Kentucky, known as Bluegrass State, has grown by 6.7 percent in the last 10 years. Frankfort is the state capital. In 2008, the total number of jobs was 2,442,252 and the average annual income in Kentucky was $31,936, which is up from $31,060 the previous year. In Kentucky, the unemployment rate went up by 3.9 percentage points to 10.5 percent in 2009 from the previous year. The number of residents with a college degree is 17.1 percent, which is under the national average.

Tobacco product merchant wholesalers, alumina production, couriers and couriers are the top employing fields in Kentucky.

One of the many things Kentucky is known for, Thunder Over Louisville is the opening ceremony for the Kentucky Derby Festival and is the world's largest fireworks display. Kentucky has many unique characteristics, but one fun fact in particular is Cumberland is the only waterfall in the world to regularly display a Moonbow. It is located just southwest of Corbin.

Marketing

Marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers and develop strategies for maximizing profits while ensuring customer satisfaction.

While working, they conduct economic and commercial surveys to pinpoint potential markets for products and services. Also, they work with developers and production managers to direct promotional efforts and trade shows aimed at marketing products and services.

They are required to talk through and persuade others when needed and speak clearly and communicate with others.

Marketing managers should be able to listen to and understand others in meetings and articulate ideas and problems.

In order to be successful in the workplace, marketing managers must be reliable and be thorough and dependable.