Marketing Jobs and MBA Programs in California

California has an abundance of educational and career opportunities for marketing managers. In California, there are currently 31,340 jobs for marketing managers and this is projected to grow by 14 percent to 35,900 jobs by 2016. With the national projections showing a rise of just 12 percent over the next 10 years, the prospects in California are better relative to the nation as a whole. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers and develop strategies for maximizing profits while ensuring customer satisfaction.

California photo by Carpaltnl

State figures show that marketing managers in California earn $65 per hour or $136,000 per year on average. In the U.S. as a whole, their income is $57 hourly or $118,000 per year on average.

Nicknamed the Golden State, California is home to 36,961,664 people. It has seen its population grow by 9.1 percent over the last 10 years. The capital is Sacramento. There were 21,063,338 total jobs in 2008 and workers in California earned more than the previous year with an average annual income of $43,852, up from $43,402. The unemployment rate in California was 11.4 percent in 2009. It went up by 4.2 percentage points since the previous year. The number of residents with a college degree is 26.6 percent. This falls short of the national average.

In California, the top employers are in other electronic parts merchant wholesalers, payroll services, wineries and toy goods merchant wholesalers.

While being known for many things, one of the most noteworthy, the largest three-day rodeo in the United States is held on the Tehama County Fairgrounds in Red Bluff. One of the unique tidbits about California is An animal called the riparian brush rabbit calls Caswell Memorial State Park (near Manteca) its home. Endemic only to the state's park system, the critter lives in approximately 255 acres stretching along the area's once-vast hardwood forest.

Marketing

Marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers and develop strategies for maximizing profits while ensuring customer satisfaction.

While working, they conduct economic and commercial surveys to pinpoint potential markets for products and services. Also, they work with developers and production managers to direct promotional efforts and trade shows aimed at marketing products and services.

They are required to talk through and persuade others when needed and speak clearly and communicate with others.

Marketing managers should be able to listen to and understand others in meetings and articulate ideas and problems.

In order to be successful in the workplace, marketing managers must be reliable and be thorough and dependable.