Marketing Jobs and MBA Programs in Alabama

People considering careers as marketing managers can find job and education opportunities in Alabama. For marketing managers in Alabama, the job pool is currently 700 and climbing. A 13 percent bump in the number of jobs is projected to put the figure at 1,630 by 2016. This exceeds the national growth trend for marketing managers. National projections show a rise of just 12 percent over the next 10 years. Marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers and develop strategies for maximizing profits while ensuring customer satisfaction.

Alabama photo by Melinda Shelton

The income for marketing managers is $48 per hour or $100,000 per year on average in Alabama. Nationally, their income is $57 hourly or $118,000 per year on average.

Home to 4,708,708 people, Alabama, known as Heart of Dixie, has grown by 5.9 percent in the last 10 years. The capital is Montgomery. In 2008, the total number of jobs was 2,640,717 and the average annual income in Alabama was $33,655, which is up from $32,803 the previous year. In Alabama, the unemployment rate went up by 4.9 percentage points to 10.1 percent in 2009 from the previous year. The number of residents with a college degree is 19.0 percent, which is under the national average.

In Alabama, the top employers are in manufacturing magnetic media, asphalt shingle materials manufacturing, perishable prepared food manufacturing and ornamental metal work manufacturing.

One of the many things Alabama is known for, Alabama is the only state with all major natural resources needed to make iron and steel. It is also the largest supplier of cast-iron and steel pipe products.

Marketing

Marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers and develop strategies for maximizing profits while ensuring customer satisfaction.

While working, they conduct economic and commercial surveys to pinpoint potential markets for products and services. Also, they work with developers and production managers to direct promotional efforts and trade shows aimed at marketing products and services.

They are required to talk through and persuade others when needed and speak clearly and communicate with others.

Marketing managers should be able to listen to and understand others in meetings and articulate ideas and problems.

In order to be successful in the workplace, marketing managers must be reliable and be thorough and dependable.