As a small business, you may have heard what a great tool social media, and Facebook in particular, is for a business like...
Excellent Lectures for the Small Business Owner
Posted on January 17th, 2011
Whether you have an MBA or are starting your own business before finishing your undergraduate work, there's more to learn about business than what you get out of classes and textbooks. Supplement your traditional coursework — and even your own experience — by listening to these innovative, insightful and gutsy business leaders who've got a lot to teach you about venture capital, collaboration, the new culture of leadership, and more.
These lectures tackle topics in entrepreneurship, from appealing to the consumer to making great pitches.
- Entrepreneurs: Four entrepreneurs share their journeys to open a new business, and the talks inspire passion and excitement.
- Entrepreneurship and Society: This talk from UCTV is led by Tom Kemp, President and CEO of Centrify Corporation. He talks about what new ventures need in order to effectively appeal to the modern-day consumer.
- Women Entrepreneurs: Consider the differences between men and women as business leaders and owners.
- Presidential Summit on Entrepreneurship: President Obama gives a talk to an international audience on entrepreneurship and realizing the American dream.
- Entrepreneurs: Then and Now: Guy Kawasaki compares the foundation of entrepreneurial strategy during the late 1990s and what's popular and effective now.
- Leadership and Entrepreneurship: This lecture from MIT World features three business leaders from completely different fields but who have relied on their instincts and bold ideas to get their ideas off the ground.
- Whatever it Takes to Stay in Business: Frank Levinson encourages entrepreneurs to lose their pride, just like a baby, in order to please their customers and stay in business, whatever it takes.
- New Media Entrepreneurship: This talk is from 2008 but still has valuable tips on developing a good, emotional, factual pitch and going for the gold in order to move up in business.
- Behaviors of Successful Business Owners: Ron Finkelstein from Akris, LLC shares how entrepreneurs can make more money and develop productive employees, all with an efficient use of time.
- David S. Rose on pitching to VCs: In this TED lecture, serial entrepreneur David S. Rose helps you to pitch and prove yourself to venture capitalists.
From management to marketing, here are lectures that give you new ideas to help you build your business.
- John Gerzema: The post-crisis consumer: Learn how to appeal to the post-recession consumer here.
- Team Process Leadership: James Seferis' innovative philosophy on business leadership and success involves active participation from all team members.
- Finding Gold: Hiring the Best and the Brightest: Watch this lecture from UWTV to build an invaluable team that's focused, motivated and cooperative.
- Customer Relationship Management: Former Amazon.com executive Bill Price weighs in on customer relationship management.
- Marketing a Start-up: Learn how to develop a smart marketing strategy before attempting to sell anything.
- The Case for Sustainability: Sustainability isn't really an option for new business owners in today's society: it's a necessity. Here you'll learn how to develop a sustainable, environmentally conscious business that's also attractive to consumers.
- The Naked Corporation: Learn how to be a more transparent and honest business owner, in an age when positivity is just as important as profitability.
- Talk to an Angel: Crucial Connections to Early Stage Capital: This group from MIT helps entrepreneurs find the right investors when they're first starting out.
- Joseph Pine on what customers want: Writer and consultant Joseph Pine gives tips on selling authenticity to modern consumers.
- Choosing people — the ultimate talent?: Look over the transcript from this lecture given at Gresham College to choose the right senior people so that you have less managing to do later.
- Challenges of Managing: Firing People: Gajus Worthington is a proponent of firing employees in order to produce a healthy, successful business. This 22-part lecture series offers tips for firing and recruiting.
- Business Ethics: These lectures given by top business executives and professors will clue you into integrity, corporate responsibility, and ethical leadership culture in the business world.
Innovation and Leadership
Learn how to effect change and inspire your workers here.
- Leadership in an Age of Uncertainty: James Parker and Barbara Stocking discuss strategies for energizing and motivating all employees of an organization, from the top down.
- Bringing Creativity into an Organization: Ignore the classic MBA management strategies if you want to really cultivate creativity in your workplace, argues Robert I. Sutton.
- Building the Next Generation Company: Innovation, Talent, Excellence: Lecturer John Chambers came out of the last recession with big profits, and in this speech, he explains how you can beat the recession, too.
- Seth Godin on standing out: Don't bury your creative ideas because they seem outrageous: those are the ones worth nurturing.
- Howard Rheingold on collaboration: Learn how to work with team members around the world with technology, new media and open culture.
- Richard Branson's life at 30,000 feet: Notable entrepreneur Richard Branson is interviewed about his larger than life ideas, his major struggles, and his motivations.
- A Policy on Leadership: If your business is struggling — or you want to prevent a fallout — watch this lecture to learn how to create a fact-based analytical organization and good management teams.
- Values-Based Leadership: Strive to be a leader with character, and you'll end up inspiring your employees to work just as hard as you do.
- Innovative Leadership during Economic Crisis: Let this lecture help you to think outside the box, no matter what kind of crisis is getting in your way. You'll learn how to be innovative in three areas: with customers, people, and products.
- How great leaders inspire action: Simon Sinek's TED speech uses examples like Martin Luther King, Apple and the Wright brothers to explain how the mark of a great leader is his or her ability to inspire action and change.
- Composing a Career and Life: Get inspired to take a nonlinear path when obstacles are tossed into your plan.
- Derek Sivers: How to start a movement: Don't settle for selling goods or services. Learn how to start a movement.
- The case for collaborative consumption: Rachel Botsman's lecture focuses on our natural desire to share, and how collaborative consumption is a powerful economic force.
- Video Player The Power of Competition: How to Focus the World's Brains on your Innovation Challenges: Conversely, Fiona Murray believes competition is healthy, too, and asks business owners to embrace it in order to add a jolt of energy to the enterprises.
- Nurturing a Vibrant Culture to Drive Innovation: Here's another lecture on inspiring innovation in order to nurture a talented, unique team that drives your business.
Become a smarter user of technology so that social media and other tools end up working for you.
- Technology and the Recession: how new technology is changing the way we do business: Consider technology's new role in business.
- Craig Mod: Publisher and developer Craig Mod discusses the changes coming for the book publishing industry, but as one commenter notes, the questions raised are relevant to all business ventures.
- Why social network mess can benefit your business: Euan Semple's talk should convince you to get involved in social media, even though it's always changing.
Discover how to work with the economy, even in bad times.
- Shaped by Booms and Busts: How the Economy Impacts CEO Management Style: On your way to becoming a CEO, find out how to make room for economic changes.
- Video Player The Economic Meltdown: What Have We Learned, if Anything?: Paul Krugman delivers this lecture to MIT to help us learn from our mistakes.
- Alex Tabarrok on how ideas trump crises: Consider the notion that free trade has opened us to global collaboration and an idea-sharing culture.
- Hanna Rosin: New data on the rise of women: Get statistics on the rise of women in the workforce, and their newly appreciated value in the economy.
- The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage: Here you'll learn why it's important to organize your company so that it can withstand catastrophe, from an economic downturn to an event like 9/11.
- Making Globazliation Work for All: Watch this lecture to learn how to make use of globalization without succumbing to immoral practices, like using sweatshops.
- Business, Knowledge and Global Growth: You'll learn about the true impact that MBAs and business schools have had on the economy.