Archive for November, 2008

15 Ways to Increase Sales in a Dragging Economy

By Kelsey Allen

When the economy outlook is rough, consumer behavior most definitely changes. For businesses concerned about their bottom lines, dwindling sales can have far-reaching ramifications. However, businesspersons should not commit themselves to doom and gloom just because the economy is dragging. Here are some ways you can actually increase sales in a struggling economy.

1. Discounts – Straight discounts are fantastic when the economy is in a rough patch. For example, retailing institutions such as Wal-Mart typically see significant sales increases when the economy is in a down turn. This is because consumers are being significantly more judicious when it comes to purchases. The only way to take advantage of newfound consumer stinginess is to offer discounts on certain products. 

2. Luxury and Necessity Good Placement – The first thing consumers in financially tough times will do is cut out luxury goods. If your business markets these types of goods, then this is definitely not welcome news. However, one way to work on increasing the sales of luxury items is to place them close to necessity items in the store. Many luxury items are impulse buys, so while customer’s may still be hesitant, they will at least see the products and be more inclined to decide to buy them.

3. Add More Workers – One of the biggest things to slow down sales during a busy time is to have too few people working. In tough economic times, it’s tempting to try to cut back hours and save money, but the money you’ll be losing will be more. Remember, though, if some in your workforce is not pulling his or her weight, don’t add someone new just to make up for it.

4. Special Promotional Offers – If people are being more judicious in their expenditures, then they want better deals. Special offers, such as “buy one, get one free,” can do wonders to draw consumer interest. Offering discounts for a certain purchases based on quantity or total cash spent is great for motivating consumers to make more purchases.

5. Giveaways – Everyone likes free stuff. While TINSTAAFL still applies, having a giveaway can do wonders to increase store numbers. If a business had a special giveaway regularly, then overall customer numbers would likely increase. Make sure that whatever you decide to give away will entice new customers to start make purchases.

6. Celebrity Endorsements – If your business has the ability to pay for Celebrity Endorsements, why not consider it? Local celebrities are still celebrities, so endorsements can be just as effective. Nothing can help increase brand awareness quite like the local college’s football coach, or everyone’s favorite public access TV star.

7. Local Commercials – If you can get local stars, then local commercials would be the natural progression of things. In all seriousness, local commercials can be a fantastic investment even for a large company, because of an excellent targeted consumer base. In a dragging economy, consumers become more demanding and want to know what you offer especially for them. Local commercials are a great way to get such a message out. Just make sure you don’t make an awful local commercial.

8. Make it a “Must Have” – If you find less of your product is flying off the shelves in a bear market, and then you need to make your product a “must have.” Companies like Apple Computer are still able to have solid sales in rough economic climates because their products have the “cool” factor. They become “must haves” because Apple is able to bridge the gap between needs and wants.

9. Longer Hours of Operation – When sales are in decline, one great way to rectify this is to lengthen the hours of operation. If you are open for longer hours, then you should see an increase in sales. It’s amazing how many businesses fail to take advantage of sales opportunities simply because of an adherence to hours.

10. Go Online – If you’re attempting to make sales, and you don’t have an online facet to your businesses, you’re missing out on great opportunities. Increase sales by making a web site. Giving consumers the ability to shop online can do wonders to increase sales. Make sure your web site is easy to use and customer-friendly. The more ways potential customers can access your products, the more opportunities there are to make a sale.

11. Go Green – Concern for the environment is at an all time high in this day and age. Businesses with social consciousness who are concerned about the future of the planet will definitely enjoy positive PR. So, if you are noticing that sales are taking a nosedive, it can be a fantastic idea to revitalize your business by going green. Believe it or not, investing in energy efficient lights, recycling, and fuel-efficient technologies can do wonders for your bottom line.

12
. Go Global – If you need any proof that today’s business world is truly global, look no further than the stock markets. When one country’s market is in decline, other countries’ markets will soon follow. The best way to combat this is to make sure your invested in every market you can be. You can increase sales simply by widening your consumer base. That way, when tough economic times abound, you’ll have more customers in more places around the world, which leads to a greater chance to not have any sales declines.

13. Advertise Online – Having a web site is great, but actually advertising online coupled with having a web site is even better. Google AdWords is an excellent way to promote your web site and increase your sales with a positive ROI. Having an online presence can help, but it is much more helpful to be an industry leader when it comes to online enterprises.

14. Word of Mouth – Some of the most loyal customers come directly from word of mouth. The best way to generate word of mouth buzz is by having high quality service coupled with effective ad campaigns. Word of mouth is the trustworthiest type of advertising. Essentially, this means that your biggest sales increases will come if people decide to tell their friends and family about your business.

15. Relocate – Some areas are simply more economically sound than others. If you find that your sales are dwindling significantly, then it’s a good idea to consider relocation. Moving into a bigger market, or a less competitive market can do wonders for the bottom line of any business. Moving is not an admission of defeat, but rather, an affirmation of a willingness to have success, even if success comes at the cost of leaving one’s comfort zone.

Increasing sales is more difficult to do in a sluggish economy, but it is not impossible. These few ideas have the potential to do wonders for any sales numbers. However, it’s always important to realize when your product has reached it’s limitations. Remember, it’s never a bad idea to start thinking about different ways to generate revenue since sales can be quite variable.
 

50 Best Video Games for Your Business

Video games are often written off as useless entertainment, but the truth is that they have a lot to offer. For business, they can provide valuable training and information in a medium that’s fun and easy to understand. Read on to learn about 50 games that are both fun and good for business.

Business Strategy

Get a look at strategy, markets, and more in these games.

  1. Competitive Strategy Game: You’ll be able to decide which markets you’d like to enter, what you’ll produce and how much, what to charge, and more in this business strategy game.
  2. Zapitalism: In this game, you’ll make investments, corner the market, and create stores.
  3. Business Tycoon: Create a corporation that will dominate world markets in this game.
  4. Crazy Factory: In this game, you’ll be the owner of a derelict factory, which you’ll have to work to improve and manage.
  5. Harry the Handsome Executive: Help Harry navigate the hass of ScumCo to protect his job security in this game.
  6. IndustryPlayer: IndustryPlayer simulates strategy, investment and more from an entrepreneur’s perspective.
  7. Gazillionaire: Gazillionaire is a business simulation for grade schoolers.
  8. IndustryMasters: In this massive multiplayer game, you’ll play real time against others in business strategy.
  9. Identity Hero: In Sun’s game, you’ll take on the challenges of an IT manager, avoiding a variety of threats.
  10. Lemonade Stand: The Lemonade Stand game is all about supply, demand, and customer satisfaction.
  11. Dope Wars: Although most business people will not benefit from learning about drugs, this game has a lot to teach about moving product.
  12. Better Business Game: Play the Better Business Game to learn about managing the social and environmental issues that come up in business.
  13. Planet Green Game: Learn all about energy conservation and consumption in this game from Starbucks and Global Green USA.
  14. The Environment and the Economy: Through this game’s focus, you’ll learn about how the environment can have an effect on business.
  15. The Office: Based on the popular TV show, The Office will allow you to live a day in the life of a Dunder Mifflin employee.
  16. Billionaire: In this game, you’ll play the part of a businessman in Billionaire City, where you can create companies, collect rent, and decide on investments.
  17. The Corporate Machine: Build your own company to take over the world in this game.
  18. Diplomacy: Although this game is political, you can learn a lot about negotiation through it.
  19. Profitania: Be the best manufacturer in Profitania, and you’ll learn about strategy and winning the open market.

Economics

These games can teach a lot about economics and finance.

  1. Capitalism II: You can build a business empire through this game.
  2. Eurogame: This online market game will show you a year in business managing different companies and investments.
  3. Stock Market Game: In this game, you’ll be given money to invest and learn with on the stock market.
  4. Wall Street Raider: Play Wall Street Raider to learn about corporate takeovers, the stock market, and the government on Wall Street.
  5. Iowa Electronic Markets: Play this online futures market where you’ll be paid off based on real-world events.
  6. Beat the Market Online: Play these simulation games to learn about microeconomics and managerial economics.

Specific Industries

These games are useful whether you’re training for a job or just want to learn more about what someone else’s work is like.

  1. Casino Empire: Play Casino Empire to find out what it’s like to own a casino.
  2. Cake Mania: Work as a cake maker in this game with your own kitchen and challenges.
  3. The Sports Store: This business simulation game will show you what it’s like to operate a sports store.
  4. Monopoly: This old board game classic is now available as a video game, and its lessons are still valuable today.
  5. Build-A-Lot: In this game, you’ll buy land or houses, sell or rent them, and develop lots of different real estate.
  6. Real E$tate Empire: In this game, you’ll buy houses and flip them for profit.
  7. Intel IT Manager: Intel’s IT game will allow you to hire, fire, and manage an IT department.
  8. Interstellar Pizza Express: In this game, you’ll run a pizza delivery store that offers online orders, and you’ll have to make decisions about hosting, traffic spikes, and infrastructure for the system.
  9. INNOV8: This simulation game from IBM is all about business process management.
  10. Monopoly Tycoon: In this real estate game, you will buy and rent property, start ventures, and more.
  11. Casino Mogul: Play this game to build, manage, and keep afloat the casino of your dreams.
  12. TV Station Manager: Make big decisions about ads, air times and TV shows in this game.
  13. McDonalds: This flash game will allow you to manage the McDonald’s corporation, controlling important sectors including agriculture and the headquarters.
  14. Hotel Giant: Improve your managerial and planning skills in this game that focuses on the hotel industry.
  15. The Movies: Play this game to learn how to run a movie business.
  16. The Political Machine: This game will teach you about politics, marketing, image, and more.
  17. Traffic Giant: The Traffic Giant game will allow you to play as a manager of a public transportation system that runs between various towns.
  18. Sally’s Spa: In this game, you’ll operate as a spa owner, performing services and dealing with clients.
  19. Tino’s Fruit Stand: Compete against big business with Tino and fill orders for customers.
  20. Big Oil: Build an Oil Empire: In this game, you’ll play the role of an oil company owner and work with the market.
  21. Airlines 2: Control an airline business including the fleet, routes, and finances in this game.
  22. Hot Shot Business: You’ll learn about demand, business and more in this Disney game that simulates six different business models.
  23. Diner Dash: In Diner Dash, you’ll wait tables and learn what work is like for the waitstaff at your favorite diner.
  24. Hell’s Kitchen: Culinary entrepreneurs can play this game to see how Gordon Ramsay runs his kitchen.
  25. The Kitchen: Learn about food preparation, safety, and the culinary business through this game.

The Best Online MBA Programs Learn from the Financial Crisis of Wall Street

If you walked into an MBA class three years ago, you may see a brief history of Wall Street, some words of where it evolved from and how it continues on its course.  However, the past two years have demonstrated that not every financial outlet is safe from a complete meltdown, and professors are now incorporating this lesson into their courses.  Online MBA programs are following the lead from many traditional professors of Ivy League schools who have begun to dramatize the effects of the financial crisis in an effort to better prepare their business students to make it through any future crises. 

The fact that the financial crisis has affected nearly every part of American life is reason enough to study it so quickly after it happened, but has additionally helped alter the best online MBA programs in only a few months.  Many schools have now incorporated such distinctive classes into their programs so that students can research past financial breakdowns and understand what went wrong and what they could do differently in the same situation.  In an effort to be considered for a spot in the best online MBA programs, many online schools have now included such programs in their curriculum so that future business professionals can be better schooled in how to handle an impending financial crisis in the future. 

Many schools have included courses that evaluate major players in the financial crisis, such as Bernard Madoff and Richard Fuld.  Analyzing the way these major business executives conducted themselves and helped lead to their downfall is important for many future business students, as well as teaching the moral values of business school.  Additionally, many of these programs have begun to incorporate past historical events and apply them to our current economic state, such as British imperialism and postcolonial literature.  For many professors, this is a perfect time for students to retreat to the past for enouragement of how to proceed in the future. 

An optimistic future for business students has given way to one that is more uncertain for many students: no longer are there constant job opportunities for business executives or even entry-level internships at major business firms.  However, this has only led to a restructuring of many online MBA programs so that students are better equipped to face whatever challenges may come their way.

Our nation has undergone many shifts in economics and business; this is only another stepping stone to our future.  Preparing a new class of students to better handle financial fluctuations is an important part of reevaluating many business schools and preparing the best possible MBA programs.

People Persons: Top 50 HR Blogs

By Kelsey Allen

The field of Human Resources is an important one to any company. As the liaison between the employees and upper management, the HR department is often responsible for making sure hiring, communication, relations, motivation, and more are operating smoothly. As with any good business manager or HR professional, you probably want to find out the latest trends, advice, and suggestions for ways to ensure your HR department is working as well as it can. The following blogs offer the wisdom that comes with experience, so take advantage of this opportunity to expand what you know.

General Human Resources Information

From HR directors at large corporations to consultants to companies around the world, these blogs offer advice that can be used by companies of any size.

  1. Evil HR Lady. With experience at a Fortune 500 company, the Evil HR Lady takes all sorts of HR questions and answers them on her blog. This is a popular blog for good reason.
  2. About.com Human Resources Blog. Read about a variety of topics pertaining to HR in this informative blog that includes posts on employee complaints, effective meetings, and celebrating holidays in the office.
  3. TriNet’s HR Blog. Performance anxiety, confidence, performance feedback, and more are all topics discussed on this blog.
  4. Talent Junction. For businesses of any size, this blog offers suggestions and tips to help companies prevent and solve HR issues.
  5. Guerilla HR. Help the Guerilla HR "stamp out bad management" by reading this fun blog. Advice includes management through understanding, watching your language in the workplace, and motivating those in a slump.
  6. Human Resources 101. This HR blog focuses on Human Resources in Canada with topics including employer branding, developing an employee handbook, and safety tips for hiring younger workers.
  7. Performance and Talent Management Blog. Writing about how companies can make the most of their employees, this blog pays particular attention to strategic HR.
  8. HR Funda. Diversity, salary compensation, employee performance management systems and more are among the subjects of this HR blog.
  9. HR and Strategy. From aging to information overload, check out the posts on this blog that discuss issues important to HR departments everywhere.
  10. HR Web Cafe. Sponsored by the ESI Employment Assistance Group, this blog offers fantastic topics that will be of use to small businesses or HR departments within large corporations
  11. Diggings. While this blog from JobDig focuses on other topics in addition to HR, many of the posts are of interest to those in the HR field and frequently cover job searches, trends in specific fields, and more.
  12. KnowHR. A consultant to some of the top companies, this blog from iFractal offers great tips for businesses hoping to straight talk on the subject of HR and ways to improve employee motivation through communication.

For Small and Mid-Sized Businesses

Small and mid-sized businesses have unique needs when it comes to HR issues. Learn from these blogs to find out how to help your business run smoothly.

  1. YourHRGuy.com. Discussing such subjects as office politics, bad credit and the job search, and Generation Y, this blog is written by a practicing HR guy working for the past five years in Oregon.
  2. EffortlessHR. From dealing with economic downturn to employee references to going green, the posts in this blog are all designed to help the small business person with their HR efforts.
  3. The Human Resources Blog. Focusing on the needs of small and mid-sized businesses, this blog addresses such issues as implementing a drug-free workplace, effective time management techniques, and flex time.
  4. Chief Happiness Officer. Find out what you can do to make your business the place that inspires workers to do a great job and have fun at the same time with this inspiring blog.
  5. Consultant’s Desk. Find topics on communication, outsourcing, conflict of interest, and much more in this blog written by an experienced consultant who shares her knowledge through her blog.
  6. Inc.com Human Resources Blog. Especially focused on the needs of entrepreneurs, this blog offers helpful advice on motivating staff, creating handbooks, and more.
  7. HRjungle. With a variety of topics that are designed specifically to help the small business person, this blog offers plenty of information, suggestions, and tips.

Blogs for HR Professionals

Good HR professionals like to stay on top of the trends, news, and issues occurring in their field. Read these blogs to do just that.

  1. HRTrainingCenter.com. Enjoy articles on topics such as negotiating workplace conflicts, hiring tests, and workplace taboos from this blog.
  2. The HR Blog. Find news and fun articles that contribute to the life of an HR professional in this blog from BostonWorks.
  3. The HR Capitalist. Participate in this blog by reading the articles and commenting. Meant to be a community effort, the posts here are timely and relevant to those in the HR field.
  4. HR Resource for HR Professionals and Trainers. Find links, resources, and more at this blog designed just for HR professionals.
  5. HR Thoughts. This HR Director at a medical center shares her experience and looks for response from readers to share theirs on the topics in her blog.
  6. Human Resources Executive Search. Read these blog posts to learn how you can find and hire the best professionals for your company.
  7. HRIM Mall. Get articles, news, job postings, tools, and more to help your department succeed in HR management with this resource.
  8. Breaking Human Resource News. Get all the latest news designed specifically for professionals in the field of HR.
  9. Green & White HR & Mgmt. The topics in this blog are excellent discussion points for those in the HR field. Join in a chat with others reading the same articles right on the blog page.
  10. HR-Ambience. Though the posts have slowed on this blog, it is worth reading for the thought-provoking articles that deal with HR professional issues.
  11. HR View. Use the blog posts here as starting points for discussion or thought when considering the dynamics of your department and company.
  12. Human Resource Blog. This blog works for a community feel with a sharing of knowledge between HR professionals. Discuss topics such as unused vacation time, vacation policies by state, and if meals are required to be provided by employers.

Other HR Resources

From ideas outside the normal HR box to HR situations that don’t fit with the rest to topics just a bit different from the norm, these blogs are HR in focus, but with that little extra twist.

  1. Seasonal Human Resources Blog. From Cool Works, this blog reports on networking, recruiting, and other HR topics important to both seasonal employers and those requiring less change-over.
  2. Slow Leadership. The idea behind this organization is that management should slow down and think through decisions rather than reacting to situations. The blog includes topics from connecting vs. relating to thinking through why you feel you must be right.
  3. Zealize Blog. The goal of this blogger is to put the "human" back into HR with companies tapping into the resources available in their employees.
  4. Hidden Mojo. Find the potential hidden among your employees with the suggestions offered in this blog with tips for motivation, helping employees accept decisions they didn’t make, ways to make the workplace happier, and more.
  5. HR Lawyers Blog. Writing about the legal issues surrounding HR, this blog offers news bits and advice for business people, those in the HR field, and HR lawyers.
  6. Strategic HR Lawyer. This blog from an HR lawyer is both a news and information aggregator with relevant links to information that pertains to HR and the law.
  7. Dr. Mercer’s Pre-Employment Testing & Hiring Expert Blog. Learn what you need to know about pre-employment testing and hiring strategies to ensure you are getting the best employees possible.
  8. Past Five. Offering career advice and more, this blog is all about workplace and career development both during office hours and afterward.
  9. Beyond HR. Reaching beyond the typical HR scope, this blog highlights HR issues and offers solutions in a "revolutionary" way.
  10. Gruntled Employees. Prevent your employees becoming disgruntled with the tips available at this blog focused on keeping the workforce happy.

Recruitment Blogs

It’s own special section of HR, recruiting is an important element to finding the best employees for a company. These blogs will help recruiters, employers, students and job-seekers alike.

  1. Cheezhead. This popular recruitment blog offers a main course of recruitment issues with a nice side dish of other HR topics.
  2. Recruiting Fly. From applicant tracking systems to specific corporate job opportunities, this blog covers the latest news in recruiting.
  3. Magic Pot of Jobs. These IT recruiters have put together a blog to help job searchers know what steps to take to give themselves the best advantage when it comes to landing the interview and the job.
  4. Recruiting Animal. This collaborative blog, an extension of The Recruiting Animal Show, offers posts with timely topics that relate to the world of recruiting.
  5. Amitai Givertz’s Recruitomatic Blog. This recruiting specialist shares his expertise through original blog posts including topics offering recruiting help as well as news about the recruiting industry.
  6. Research Goddess. Get the latest news from the recruitment world brought to you in the posts at this blog.
  7. A Recruiter Diary. This IT recruiter shares his knowledge with news and tips collected from several sources.
  8. Recruiter Guy Blog. Stay on top of recruiting trends with information about what recruiters are using and what job-seekers find helpful with this fun and flashy blog.

50 Web Tools to Keep Tabs on Your Competitors

If you’re in business, you almost surely have some sort of competition to keep tabs on. And in this day and age, you can bet that there’s some information to be found about your competition online. By making use of these resources, you can keep an eye on what your competition is up to.

Finders

Use these tools to identify your competition.

  1. Competition Finder Tool: Search Engine Genie’s tool will help you locate websites that compete with yours and allows you to compare them.
  2. Google Alerts: Set up a Google Alert for your targeted keywords and find out whenever anyone publishes a new site or information relating to your query.
  3. Related Link Suggestion Tool: SEO Book’s tool will help you find competitors by keyword.

Domain & Hosting Information

With these tools, you can get the dirt on your business competition’s domain and hosting service.

  1. Whois: You can find a lot of information about your competitor using Whois, which supplies contact and location information where available.
  2. Who is Hosting This?: Get the lowdown on your competitor’s hosting company by making use of this tool.
  3. Domain History: Using this tool, you can find out who has owned a specific domain, who they bought it from, and how long they’ve owned it.
  4. IP Domains: This tool will show you other domains that are hosted along with your competitor’s, and may help you discover projects and websites that they are working on.
  5. Mark Alert: Make use of this tool, and you’ll be able to find out whenever a domain name using your trademark is registered.

Company Information

Get the dirt on your competition’s important filings, legal issues, and more.

  1. EDGAR: The Security and Exchange Commission’s database will help you find company filings on your competitors.
  2. Better Business Bureau: Find out what customers are saying about your competition by checking with the Better Business Bureau.
  3. Yahoo! Finance: You can get plenty of information about publicly traded companies using finance sites like Yahoo!’s.
  4. Hoover’s: Another excellent source of information on publicly traded companies is Hoover’s. The site sometimes offers information for privately held firms as well.
  5. Company Profile Report: Dun & Bradstreet’s information tool can help you locate sales, contacts, and more.
  6. Trademark Electronic Search System: Look for any trademarks your competitor has filed by using this tool.
  7. KnowX: You can find out if your competitor is involved in any legal battles by searching records with KnowX.
  8. Patent Electronic Business Center: Get a look at your competitor’s published patent applications with this tool.

On Their Website

You can find out a lot about your competition by just checking out their website, sometimes with the help of tools.

  1. Source code: Read the source code behind your competitor’s website, and you can learn about their meta tag keywords and more.
  2. SpyderMate: Use SpyderMate to crawl your competitor’s site and find the strengths and weaknesses of what they offer.
  3. Robots.txt: Take a look at your competitor’s robots.txt file (generally located at www.yourcompetitor.com/robots.txt) to find out what they’re hiding from search engines.
  4. Their blog: You can subscribe to and read your competitor’s blog to see what they’re up to.

Search Engine Tools

Use these search engine tools to find dirt on your competition.

  1. Google Trends: You can check out a website’s traffic estimates, related websites, visitor countries, and more using Google Trends.
  2. MarketLeap: Find out your competitor’s search engine saturation and history by using this tool.
  3. IndexRank: This tool will help you find out how well you’re getting indexed on Google compared to your competitors.
  4. URLTrends: Find out which keywords your competitor’s site ranks for using this tool.
  5. Incoming links: Search for your competitors’ incoming links by visiting link:yourcompetition.com.
  6. SearchRascal: Find the top rankings for a set of keywords on Google and other search engines, and find out how they have changed over time.
  7. Search Status: Get highlighted nofollow links, PageRank, Alexa rank and more in your search results with this tool.
  8. SEODigger: Using this tool, you can find out which keywords a site ranks for.
  9. SEO for Firefox: This tool will inject competitive information into Google and Yahoo! search results, including PageRank, ages, links, traffic, ranking, and more.
  10. Google Search Insights: You can check out keyword trends and more using this tool from Google.

Strength, Traffic & Ranking

Keep your business going strong and evaluate your competition’s website strength with these web tools.

  1. SEOMoz Page Strength Tool: Find out how strong a page is based on links, age, and other factors with this tool.
  2. Xinu: Check out backlinks, ranking, del.icio.us bookmarks and more with this tool.
  3. SEO Analysis Tool: See how a spider sees a website to find your competitor’s weaknesses and strengths.
  4. Website Grader: Find out how your competitor’s website scores for marketing effectiveness.
  5. Alexa: You can determine your competitor’s traffic and ranking with this site. While you’re there, you can check out related sites to find even more competitors.
  6. Statbrain: This tool will use a number of different sources to estimate a site’s visitor level.
  7. Statsaholic: Get the lowdown on ranking, pageviews, and more using Statsaholic.
  8. Quantcast: Find out what your competitor’s demographic trends and details are using Quantcast.
  9. Compete: You can compare sites head to head and see how you stack up to your competition with Compete.

Keywords

Find out which keywords your competitors are targeting and finding success from by using these resources.

  1. SEMPhonic: SEMPhonic will track your keyword rankings and give you the dirt on what your competitors are doing with those keywords.
  2. KeyCompete: Find out which keywords your competitors are buying by using this tool.
  3. SpyFu: SpyFu shows you which terms your competitors are buying and ranking for.
  4. KeywordSpy: Find cached ad copy, affiliate data, and more useful keyword information about your competitors with KeywordSpy.
  5. Trellian Competitive Intelligence: With Trellian’s tool, you can get a look at keywords your competitors are getting traffic for.

Changes

Keep up with the latest changes from your competitors with these tools.

  1. RSS: Use any RSS tool to subscribe to your competitor’s feed and be alerted to any changes on their website or blog.
  2. Archive.org: Look through the history of a website and see how the domain has changed over its lifetime.
  3. CodeMonitor: This tool will take a snapshot of code on your competitor’s page and notify you when a change has been made.

Links

Use these web tools to stay on top of your competition’s link strategy.

  1. Link Popularity Comparison Tool: Find out how popular your links are in comparison to your competitor’s.
  2. Backlink Checker: Use Backlink Checker to find out who is sharing links with your competitors.
  3. Link Harvester: Take a look at your competitor’s backlinks using this tool.

100 Free Open Courseware Classes About Open Source Everything

Open CourseWare and open education resources are founded on the principles of open source living, so it’s only natural that there are lots of open source courses to be found. In this guide, you’ll find courses on linux, open source philosophy, legal issues, and more.

Introduction

Get a broad look at open source through these courses.

  1. Open Source Communities: Karim R. Lakhani discusses exactly what open source is, its principles, and other key information to understanding open source.
  2. Free as in Freedom, Richard Stallman’s Crusade for Free Software: Find out how the free and open source software movement got started.
  3. Open Source Software: The Challenge Ahead: Here you’ll learn about the challenges that Linux and other open source software will face in the future.
  4. Intro to Open Education: In this course, you can learn all about open education and its related issues and resources.

Open Source Philosophy

Learn more about the thoughts and beliefs behind the open source movement with these courses.

  1. The Future of Ideas: Laurence Lessig shares his thoughts about the future of innovation in a time of competitive control.
  2. Media Education and the Marketplace: Learn about the value of open source software through this course.
  3. Managing Innovation: Emerging Trends: Check out this course to see how open information and open source is becoming more popular, allowing users to innovate for themselves.
  4. Open Source Development and Distribution of Digital Information: Economic, Legal, and Social Perspectives: Learn how open source has an impact on digital information distribution.
  5. Enclosures of the Mind: Governing the Intellectual Commons: Professor Michael Mainelli exlores the future of global advancement in relation to open source.
  6. Perspectives on Free and Open Source Software: Here you’ll learn about important topics in the free and open source software revolution.
  7. Advanced Topics in Learning Object Design and Reuse: Materials in this course feature Olivia the Open, who is an "open source software zealot and open content evangelist."
  8. Culture, Value, and Communication: Learn about intellectual property and more in this course.
  9. Democratizing Innovation: You can learn about user-centered innovation from this resource.
  10. A Fair(y) Use Tale: Follow this course to learn more about fair use.
  11. The Rise of Open Source Licensing: Follow this study to learn how open source has changed the software industry.
  12. First Principles and Design Requirements: Collaborative Filtering & Open Source Code for Electronic Self: Here you’ll learn how to use open source code to encourage self governance.
  13. Software Libre: This course offers an in-depth discussion on free software.

Business

Find out how open source can be applied to business in these courses.

  1. The Software Business: Check out this course to learn about making an open source software business thrive.
  2. Marketing of Free Software: In this course, you’ll learn how to properly market your open source software.
  3. Innovation Happens Elsewhere-Open Source as Business Strategy: Follow this information to find out how to make open source a part of your business.

Politics, Law & Government

These courses share the political and legal side of open source.

  1. Spectrum Abundance and the Choice Between Private and Public Control: Professor Stuart Benjamin covers the debate on treating the electromagnetic spectrum as a commons.
  2. Understanding Open Source and Free Software Licensing: This resource discusses free software and open source licenses.
  3. Getting in the Game: Effective Lobbying for Open Source: Here you’ll learn how to lobby for open source at the state and federal levels.
  4. Ethics and the Law on the Electronic Frontier: This course discusses the law and ethics of intellectual property.
  5. Introduction to Copyright Law: Get an understanding of copyright law from this course.
  6. Alternative Compensation Systems for Digital Entertainment: Here you’ll learn about business models that work with the digital entertainment system.
  7. Open Source Biology: The Role of Law: Find out how open source in biology is affected by the law.
  8. Musicians in Copyright’s Federated Domain: Professor Michael Carroll discusses the concept of copyright in this lecture.
  9. Reflections on Secret Intelligence: Sir David Omand explains how open sources are changing intelligence.
  10. Copyright Liberties: Professor Jessica Litman challenges the conventional paradigm of copyright statutory interpretation.
  11. Communications and Information Policy: Check out this course to get an introduction to the politics of public communiations and information.
  12. Democratizing Innovation and Norms-based Intellectual Property Rights: In this lecture, Professor Eric von Hippel discusses democratized innovation.
  13. We Don’t Provide That Service: the Economic Irrationality of Copyright Rules on the Internet: Professor James Boyle discusses Creative Commons, which he helped to found.
  14. Creative Commons and Authors: Learn about the rights and freedoms of creators of artistic works in this lecture.

Linux

Learn all about Linux through these courses.

  1. An Introduction to Linux: This course offers an introductory look at Linux.
  2. 10 Year History of Linux: In this podcast, Peter Salus teaches the history of Linux.
  3. Building a Linux system from source code: This guide will help you learn how to build a Linux system.
  4. Migrating from RedHat to SUSE Linux Enterprise Server 10: In this course, you’ll learn about the differences between Red Hat Enterprise Linux 4 and SUSE Linux Enterprise Server 10.
  5. Sound Encounter of the Computer Kind: In this course, you’ll learn how to program a GNU/Linux computer to produce sounds.
  6. Linux Kernel in a Nutshell: Here you’ll learn how to build, customize, and install the Linux kernel.
  7. Linux Online’s Course for Advanced Users: Check out this course to get an advanced look at using Linux.
  8. Make the Switch: Novell’s Guide to the Novell Linux Desktop: Follow along with this self study course to learn basic Linux skills.
  9. Java Application Development on Linux: This course will teach you how to use Java applications on Linux.
  10. Upgrading to Certified Linux Engineer 10: Learn about the difference between SUSE Linux Enterprise Server verion 9 and version 10 in this course.
  11. Linux Network Administration: In this course, you’ll learn all about network administration on the Linux platform.
  12. Linux Online’s Linux Course for Intermediate Level Users: This course will show you how to get the most out of Linux.
  13. Getting Started with Linux: Novell’s Guide to CompTIA’s Linux: Follow this course to learn the basic skills you’ll need to use SUSE Linux Enterprise Server 9.
  14. Mobile Web Design and Development: Learn how to design for the open source mobile web with this course.
  15. An Introduction to Linux Basics: Get started with Linux by following this course.
  16. Migrating to SUSE Linux Enterprise Server 9: This course will help administrators learn how to use the SUSE Linux Enterprise Server 9.
  17. Package Management: Follow this course for an overview of packages and applicaton packaging in Linux.
  18. How to Set Up a Mail Server on Gnu Linux System: Follow this step by step guide to installing a mail server on your Linux system.
  19. Gentoo Linux Handbook: Check out this course to learn the many useful applications of Gentoo Linux.
  20. Get Read for Open Source: SUSE Linux Enterprise Desktop (Book 1): Intermediate students can learn SUSE Linux Enterprise Desktop by following this course.
  21. Understanding the Linux Virtual Memory Manager: Get a good look at the Linux Virtual Memory Manager with this resource.
  22. Ubuntu Desktop Guide: Follow this guide to learn how to use Ubuntu Linux effectively.
  23. Linux System Administrator Guide: Find out how to effectively administrate Linux with this guide.
  24. Self-Service Linux: Mastering the Art of Problem Determination: Check out this course to learn how to diagnose Linux problems.
  25. An Introductory Guide to Linux Basics: Use this course and its associated forum to learn more about using Linux.
  26. Linux Quick Fix Notebook: In this notebook, you’ll be able to cover all of the problems you encouter in Linux.
  27. Getting Started with the Novell Linux Desktop: Novell’s course teaches basic skills in Linux.
  28. Administració avançada del sistema operatiu GNU/Linux: In this Spanish-language course, you’ll learn all about Linux operating system administration.
  29. Linux for Computer Scientists and Engineers: Find out how Linux can be useful for computer scientists and engineers in this course.
  30. Getting Started With Linux: Follow this self-study course to learn how to get started using Linux.
  31. Upgrading to Certified Linux Professional 10: This course will explain the differences between SUSE Linux Enterprise Server versions 9 and 10.
  32. Bridging NetWare Skills to Novell Open Enterprise Server for Linux: Follow this self-study course to learn how to use NetWare.

Practical Applications

Find out how open source software and other open resources can be put to work through these college courses.

  1. Research Topics in Architecture: Citizen-Centered Design of Open Governance Systems: See how this seminar used a working open source prototype for an online space.
  2. Understanding Online Interaction: This course supports using Linux software for communication.
  3. Office Applications: This course offers a detailed look at a number of open source office applications.
  4. Software Engineering for Web Applications: Learn how to create open source web applications with this course.
  5. Connecting People with Online Resources: Find out how you can help other people use open source software with this course.
  6. Operating System Engineering: Follow this course to learn how to engineer an open source operating system.
  7. Communicating in Cyberspace: This course discusses online communication via open and closed software.
  8. How to Be a Programmer: In this course, you’ll learn the essentials of programming, which can be useful when creating open source software.
  9. Internet Technology in Local and Global Communities: Follow this course to see how open source software can be used to connect local and global communities.
  10. User Applications: Find out about open source applications as they relate to office and home users.
  11. Network and Computer Security: Follow this course to learn about using open source software for security.
  12. Bioinformatics and Computational Biology Solutions Using R and Bioconductor: In this course, you’ll learn how to use the Biocondutor project, which is a widely used open source project for genomics and molecular biology.
  13. Introduction to Geographic Information Systems: Check out this course that recommends using open source satellite imagery.
  14. Open Web Mapping: This course offers instructions for creating open source web mapping.
  15. An Introduction to e-commerce and Distributed Applications: This course offers a glimpse at using open source software for ecommerce and beyond.
  16. Preparing a project: This course recommends using open source mind mapping software to get your projects organized.

Education & Research

Find out how traditional universities and top online colleges are using open source educational and research applications with these courses.

  1. Creating open educational resources: Follow this course to learn how you can create your own open educational resources to share with the world.
  2. The London Accord: Sustainable Finance and Climate Change: Learn about this cooperative open source investment project.
  3. Introduction to Open Education: This course provides an overview for creating and using open education resources.
  4. Developing and Deploying Online Courses with JCourse: Learn how to make use of JCourse when creating open online courses of your own.
  5. Producing Distance Education Resources: This course recommends using Linux software to create videoconferencing and streaming lecture resources.
  6. The Impact of Open Source Software on Education: This course takes a look at how open source has improved education around the world.

Using Open Source Software

These courses will teach you how to use open source software.

  1. Three-Dimensional Modeling, Animation and Rendering Using Blender 3D Software: Learn how to use the open source Blender 3-D software with this course.
  2. Free Software for Busy People: This doctor explains why you should use free and open source software.
  3. Unix Tutorial for Beginners: Get started on Unix with this beginner tutorial.
  4. GIMP Manual: This course will teach you how to make use of the open source image manipulation program GIMP.
  5. Freemind Tutorial: Follow this course to learn how to use Freemind, an open source mind mapping tool.
  6. Open Source Security Tools: A Practical Guide to Security Applications: Here you’ll learn how to make use of open source security tools.
  7. GnuCash Tutorial and Concept Guide: Learn all about using GnuCash with this course.
  8. Get Ready for Open Source: SUSE Linux Enterprise Desktop (Book 2): Novell offers this course for training in SUSE Linux Enterprise Desktop.
  9. Audacity Manual: Check out this course to learn how to use Audacity, an open source media player.
  10. Blogs, Wikis, New Media for Learning: This course’s resources highlight open source GIS as a great place to find lerning material.
  11. OASIS OpenDocument Essentials: In this course, you’ll learn how to use the OASIS format.
  12. Open Office Tutorials: This resource will teach you how to effectively use Open Office, an open source office suite.